Client: Hantang Culture Fashion Insiders
Partner Service: Person films
“What we create will be everlasting as an object or as a memory, and eventually, as both.”
Jean-Christophe Babin, the Chief Executive Officer of Bulgari, tells us that his first concern has always been to make sure that the identity of the brand is consolidated and the brand is always desirable. Thus, he gives designers creative freedom, and sets no limits. “The strength of the Roman Empire lies in its absorbing capacity,” he said, “Art, literature, science, architecture… The Empire constantly absorbed ideas from the Etruscan, the Greeks and the Egyptians. This is also the DNA of Bulgari – integrate and then create.”
According to Babin, Bulgari’s creations are not copy-pastes of mainstream trends; rather, they have their roots in the brand’s historical codes. The fascination of Bulgari lies in its preservation of Roman aesthetics and “La Dolce Vita” lifestyle.
Follow Fashion Insiders to the Eternal City with Jean-Christophe Babin and discover the uniqueness of Bulgari.